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Benefit Cosmetics started out as The Face Place a makeup shop in San Fran CA, opened by twins Jean and Jane Ford.

The most amazing thing about Benefit as a company is that it’s not terribly serious! Some makeup companies seem so serious and straight-laced but with benefit they promote a culture of laughter and glamour! Read their mission I Love it!

The Benefesto

We believe in whistling while you work it… and faking it ’til you make it. We believe in fast and fabulous beauty solutions… and that glamour is grabbing life by the giggles and not letting go. We believe if at first you don’t succeed, apply more lipstick… that sexy gets you everywhere… and if you can’t be good, be gorgeous. We believe… Laughter is the best cosmetic!

Benefit is the best of both worlds they have an amazing culture of laughter and fun but at the same time their products are amazing! They have funny sayings and uber cute packaging but the product inside will blow you away!

Benefit’s blushes are a cult favorite. I think the first Benefit product I ever got was one of their blushes! Some of their amazing products in my collection include:

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  • Blushes: Hervana, Bella Bamba, and Rockateur
  • Hoola Bronzer
  • Watt’s Up highlighter
  • Stay Don’t Stray eye primer
  • High Brow eye highlighter
  • They’re Real Mascara

The Blushes are amazingly pigmented and smell great!

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The Hoola bronzer has won awards for being a universally amazing bronzing powder. Any skin tone can wear it!

The Watt’s Up highlighter is my favorite! It is a champagne colored cream highlighter that makes you look amazing every time!

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The Stay Don’t Stray eye primer is my second fav! It is hands down the best eyelid primer I have come across. The eyeshadows stay put, don’t crease, and look amazing all day with this primer.

They’re Real Mascara is on another planet! This mascara is a best-selling mascara. It takes your lashes from here to the sky! It lengthens, separates, and darkens your lashes like no other. My go to mascara hands down.

Benefit has also mastered appealing amazingly cute packaging! You don’t even want to throw it away!

There are so many other wonderful things to say about the company and many other products to mention but this post would be a mile long. In short Benefit is well worth it! Try it today!

Live it. Love it. Style it.

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