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I Have to Have it: Josie Maran

I have been in love with Josie Maran products since the first day I discovered them! Josie Maran Cosmetics uses the tag line “Luxury with a Conscience”. I think that sums up this brand perfectly!

High points:

  • Natural, eco-friendly skin care
  • Organic
  • Great packaging
  • Healthy
  • Gives results

Focus:

  • Hydrating
  • Skin/Complexion

The main ingredient and possibly the best way to identify Josie Maran cosmetics and skincare is everything has 100% pure Argan Oil in it. Argan oil is an all encompassing oil that gives healthy, natural, amazing results. Argan oil can be used for everything: hair, nails, face, body, you name it!

Products:

  • 100% Pure Argan Oil Original and Light formulas
  • Argan Cleansing Oil
  • Argan Daily Moisturizer
  • Argan Illuminizer
  • Coconut Watercolor Cheek Gelee
  • Pure Argan Milk: Intensive Hydrating Treatment (Latest/Newest product)

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All the products mentioned are amazing. With Argan oil in every product you are guaranteed moisture and a healthy glow about your skin. (For more information on beauty oils refer to my previous post: On Trend: Beauty Oils) All the products are natural and don’t have harmful chemicals or ingredients. I like to think of Josie Maran products and cosmetics as healthy makeup. Your skin feels good and you feel good about taking care of yourself!

Live it. Love it. Style it.

I Have to Have it: Benefit Cosmetics

Benefit Cosmetics started out as The Face Place a makeup shop in San Fran CA, opened by twins Jean and Jane Ford.

The most amazing thing about Benefit as a company is that it’s not terribly serious! Some makeup companies seem so serious and straight-laced but with benefit they promote a culture of laughter and glamour! Read their mission I Love it!

The Benefesto

We believe in whistling while you work it… and faking it ’til you make it. We believe in fast and fabulous beauty solutions… and that glamour is grabbing life by the giggles and not letting go. We believe if at first you don’t succeed, apply more lipstick… that sexy gets you everywhere… and if you can’t be good, be gorgeous. We believe… Laughter is the best cosmetic!

Benefit is the best of both worlds they have an amazing culture of laughter and fun but at the same time their products are amazing! They have funny sayings and uber cute packaging but the product inside will blow you away!

Benefit’s blushes are a cult favorite. I think the first Benefit product I ever got was one of their blushes! Some of their amazing products in my collection include:

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  • Blushes: Hervana, Bella Bamba, and Rockateur
  • Hoola Bronzer
  • Watt’s Up highlighter
  • Stay Don’t Stray eye primer
  • High Brow eye highlighter
  • They’re Real Mascara

The Blushes are amazingly pigmented and smell great!

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The Hoola bronzer has won awards for being a universally amazing bronzing powder. Any skin tone can wear it!

The Watt’s Up highlighter is my favorite! It is a champagne colored cream highlighter that makes you look amazing every time!

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The Stay Don’t Stray eye primer is my second fav! It is hands down the best eyelid primer I have come across. The eyeshadows stay put, don’t crease, and look amazing all day with this primer.

They’re Real Mascara is on another planet! This mascara is a best-selling mascara. It takes your lashes from here to the sky! It lengthens, separates, and darkens your lashes like no other. My go to mascara hands down.

Benefit has also mastered appealing amazingly cute packaging! You don’t even want to throw it away!

There are so many other wonderful things to say about the company and many other products to mention but this post would be a mile long. In short Benefit is well worth it! Try it today!

Live it. Love it. Style it.

I Have to Have it: Tarte Cosmetics

The first I Have to Have it goes to Tarte Cosmetics!

Tarte describes their cosmetics as high performance naturals. They are a cruelty free and vegan cosmetic line, always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate, and gluten.

However the thing that I find the most awesome about Tarte is that it was founded by Maureen Kelly, a beauty obsessed girl who wanted better healthier products both in ingredients and packaging. Tarte strives to be eco-friendly and glamorous at the same time and I believe they have achieved their goal.

A few Tarte products I can personally attest to are:

  1. be MATTEnificent colored clay eye and cheek palette
  2. colored clay CC primer
  3. clean slate flawless 12 hr. brightening primer
  4. clean slate 360 creaseless 12 hr. smoothing eye primer
  5. Amazonian butter lipsticks
  6. park ave princess matte bronzer

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First I would like to discuss the packaging. I am a sucker for pretty packaging. Tarte does a fabulous job with packaging my most recent favorite would be the be MATTEnificent palette. Packaging is the first thing you see and it draws you to a product or a brand therefore I deem packaging most important. Well done Tarte!

Second the formulation of the products are amazing. The primers prep the skin well and really assist in making the look last throughout the day. The eye shadows are not powdery and have great color payoff. My all time favorite is the colored clay CC primer I have it in medium and I use it as a foundation. It makes my skin look absolutely flawless which is the point of applying makeup. The coverage, the skin match, the color correction, and the application are all top-notch. The lipsticks are like the name suggests BUTTER! They are moisturizing, creamy, and just the right amount of color. The shade selection is amazing as well. This cosmetic line is great for all skin tones and types.

Lastly I would like to mention again the fact that Tarte is a healthy makeup line. These cosmetics are formulated with good ingredients and not tested on animals. It kind of makes you feel good to use a brands that is health conscious, eco-friendly, and still super glam!

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Live it. Love it. Style it.